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Why business is important to communities

Eva Pettifor . 19 Sep 2016 . Comments
Why business is important to communities

“I’ve become more aware of just how negative our society is about SMEs and how little we understand about why business is important to communities and the role it plays in our well-being overall.”

My personal journey to talk up business and publish a book first began in 2010 when I accompanied a group of young farmers on a road tour to some amazing places to meet some amazing people. When I introduced them to Tom Smith, a pork grower from Yarrawalla in north-west Victoria, I asked Tom what I thought was a straight forward question on why business is important to communities and got an unexpected response.

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