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Seven differences between sales and marketing

Eva Pettifor . 7 Feb 2017 . Comments
Seven differences between sales and marketing

If any business is going to thrive in the 21st century, it’s vital that we all have a clear understanding of how sales and marketing can work effectively together in our businesses.

For too long, there have been unfruitful turf wars between sales and marketing teams. For too long, too many people have been fooled into believing that ‘sales’ lives under marketing’s mandate. And for too long, too many people have been calling ‘selling’ marketing which it is not.

SEE THE COMPLETE ARTICLE BY SMARTCOMPANY

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