Attention Tourism Operators
Due to the success of their workshop series AusIndustry are holding a series of 3 livestream webinars on digital marketing in the tourism industry. David Inches of Inspired by Marketing will be presenting all three of these webinars. David brings over 18 years of tourism and marketing experience from all corners of Australia. Based in North Queensland, David specialises in remote destination tourism and understands the unique requirements and challenges faced by small and medium businesses in more remote tourism destinations.
These webinars will be focussed how to reach and convert more customers to direct bookings using current and emerging technologies in online marketing.
Webinar 1: High Performance Tourism Websites
Tuesday 14 June 2016, 12.00 - 1.30pm
"Converting website visitors to business before, during, and post, holiday"
As a tourism operator your website is now your most important marketing asset. We also spend significant time and human resources driving traffic to our site... but is our website converting visitor to bookings? Join our webinar with experienced tourism marketer David Inches of Inspired by Marketing to improve your website conversion potential to online bookings. Video footage will be accessible afterwards.
Webinar 2: Tourism SEO Fundamentals
Monday 20 June 2016, 12.00 - 1.30pm
"10 actions to drive your tourism website up the Google rankings"
Google search is where undecided travellers shop. Whether it’s during the holiday planning process or in destination, your website and online assets needs to rank in what has become an intensely competitive marketing arena.
The good news is that Google is making it easier for the small business to rank... if you’re paying attention to ten things.
Join our webinar with experienced tourism marketer David Inches of Inspired by Marketing to accelerate your website performance up the search rankings.
Webinar 3: Maximum ROI Social Media for Tourism
Thursday 23 June 2016, 12.00 - 1.30pm
"Maximise your social media performance through powerful content and pin point distribution"
Social media return is often measured on the volume of followers. The challenge for social media in tourism isn't how to grow your following but how to engage your fans.
Join our webinar with experienced tourism marketer David Inches of Inspired by Marketing to maximise your social media return through engaging your audience and increasing your content distribution.